About
Hey, I’m Jean-Michel Hoffman.
I lead all things brand at SoFi, one of the fastest growing financial institutions in the United States. Over the last six years I’ve lead a complete transformation of SoFi’s brand taking it from a virtually unknown speciality lender to a full service personal finance business known by over 70% of Americans to deliver one promise—help you Get Your Money Right ®.
As Vice President, SoFi Brand I lead a number of critical functions within the marketing team including Brand Strategy, Integrated Marketing, Content, Social, and Influencer Marketing. Through a team of strategists and integrated marketers my team focuses on bringing together human insights, powerful integrated creative ideas and highly impactful media executions to build the world’s next iconic financial services brand.
I’m driven by curiosity and the opportunity to tell unexpected stories that make people fall in love with brands and their products.
Prior to joining SoFi, I was a creative strategist at DigitasLBi, the digitally native, integrated creative agency, where he led award-winning work for some of the world’s most valuable brands including PlayStation, Taco Bell, and eBay.
I began my career as a co-founding partner at FindNewJams.com which curated music for millions of people and strategically partnered with musicians to navigate our complicated and ever-evolving media landscape.
I’m grateful to have been has been recognized for my work by Cannes Lions, Clio, Effie, London International Awards, Shorty, and Webby amongst others.
xxxx
JM
Tread lightly so as to notice that which surrounds you.
