Role: Strategist
To launch Taco Bell Breakfast, we sent out a wake up call like no other and created our own brand new, super-exclusive social network. A one-to-one, direct line to Taco Bell that had fans and influencers across the internet clamoring to join. And we did it all with 1,000 pre-paid burner phones that could ring at any time with special social media missions. Complete the missions and you could win custom Taco Bell Breakfast swag. It's amazing what people will do for free swag.